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Our Mission

Still Aware is the first Australian not-for-profit charity solely dedicated to ending preventable stillbirth through awareness and education in pregnancy. Still Aware challenge behaviours and change habits to save lives. Through cross platform awareness and internationally recognised education initiatives, we promote and provide information backed by research which supports intuitive, empowered pregnancy care to help prevent stillbirth.

Our mission is to:

  • Raise awareness of the very real statistics of stillbirth in Australia
  • Do good work to end preventable stillbirth
  • See a reduction in preventable stillbirth by 20% by 2025
  • Empower pregnant families to connect daily with their baby’s
  • Educate clinicians, mothers and families about stillbirth prevention and promote open communication
  • Lift the level of stillbirth understanding to that of SIDS
  • Encourage and support dialogue around the realities of loss, in order to break the silence and taboo surrounding stillbirth and combat the greater societal and emotional impact of such tragedy
  • Bring about change to the way in which we talk about and acknowledge a baby born still
  • Share stillbirth research and actively lobby for stillbirth to be listed and remain on the policy agenda at a national level